Lookatmedia
Spearheading Lookatmedia's U.S. market expansion with deep expertise in Tourism and Hospitality PR. As a Tourism Ambassador for Visit Mobile, I bring firsthand destination marketing experience to help communications teams leverage AI-powered tools that transform how they earn media coverage.
As U.S. New Business Development Lead, I'm the driving force behind Lookatmedia's American market expansion, bringing a unique combination of PR industry expertise and hands-on destination marketing experience. My specialization in Tourism and Hospitality PR positions me to understand the precise challenges that CVBs, DMOs, hotels, resorts, and travel brands face when competing for earned media coverage.
I bridge the gap between innovative AI-powered PR technology and the real-world needs of communications professionals. Through strategic relationship building with PR firms, tourism boards, and hospitality brands, I demonstrate how Lookatmedia's suite of tools—including our flagship Copy Desk AI—can dramatically improve pitch response rates, streamline digital asset management, and provide the analytics that prove PR's ROI to leadership.
Proud to serve as a Tourism Ambassador for Visit Mobile, Alabama's Gulf Coast destination. This role provides invaluable firsthand insight into destination marketing, media relations, and the unique PR challenges facing the tourism and hospitality industry—experience I bring directly to Lookatmedia's clients in the travel sector.
Our revolutionary AI-powered pitch generation tool that helps PR teams craft journalist-ready content in minutes, not hours. I demonstrate how Copy Desk AI learns brand voice, personalizes outreach based on reporter preferences, and delivers measurable improvements in response rates.
Beyond Copy Desk AI, I educate clients on our complete ecosystem of PR tools:
Digital Newsroom
SEO-optimized, always-on press center
Digital Asset Manager
AI-tagged media library with one-click sharing
Analytics Dashboard
Prove PR ROI with comprehensive metrics
CVBs, DMOs, tourism boards, and destination marketing organizations seeking earned media coverage.
Hotels, resorts, restaurants, and hospitality brands looking to amplify their media presence.
Communications firms serving travel, lifestyle, and hospitality clients who need scalable solutions.
Build and maintain a pipeline of potential clients interested in our newsroom and future products.
Establish and nurture relationships with PR firms and industry organizations in the United States.
Serve as the brand ambassador by representing the organization at both virtual and in-person meetings.
Collaborate with senior leadership, marketing, customer support, and product development teams to shape strategic direction.
Contribute significantly to developing the company's culture in the United States, aligning it with the organization's brand values.
Photo coming soon
Photo coming soon
Photo coming soon
Select a track
Ambient Soundscapes
Premium ambient soundscapes